The 2025 No Mascara Trend

The "no mascara" trend is all about embracing natural beauty by ditching traditional eye makeup in favor of a more minimalist, effortless look. This trend focuses on enhancing the natural lashes rather than coating them with layers of mascara, allowing for a fresh, clean appearance. Popularized by social media influencers and celebrities (TikTok), the no mascara trend also promotes a more sustainable approach to beauty, as it reduces the need for products and tools in one's daily routine. How do you feel about the trend? Will you be ditching mascara anytime soon?

XoXo,

Tiffany A.